Brentwood Lifestyle Magazine

Her Bank; Women Supporting Women

Article by Emma Balkenbush

Originally published in Brentwood Lifestyle.

Navigating the world of finance and money management can seem like a daunting task. Whether it be opening a savings account or starting a business, there’s a group of knowledgeable and passionate women standing by ready to offer other women their guidance. 

The group of dedicated and experienced bankers is known as Her Bank and operates as a division of Legends Bank. Britney Campbell, Her Bank’s founder and senior vice president of marketing and public relations, says Her Bank is a brand inspired by women for women. It falls right in line with her passion for advocating for women personally and professionally.

“Women are in a unique position right now to level up financially in a big way. We’re an economic force, and the wealth transfer coming from the baby boomer generation within the next decade is going to be a game-changer for women who will possess more money than ever before. That’s huge and presents incredible opportunities, especially being in the space of advocating for women to be more money-conscious and confident,” Britney says.

She and the other women with Her Bank launched the brand in May 2021 after the COVID-19 pandemic left many women needing banking and business support. “Customers were leaning on their bankers during a very uncertain time. Women lost their jobs; and those who had established businesses or just took the leap into entrepreneurship were faced with tough decisions, needed financial assistance and support in a way that hadn’t been seen in our lifetime, “Britney says. “It was humbling to witness as a banker and walking lockstep with our customers through this experience, human-to-human, inspired me to figure out how to do more of ‘that’, but for women.” 

Her Bank offers all the standard banking services, such as checking, savings, lending, mortgage, and business solutions. Britney says Her Bank’s love language is working with women, especially women who own businesses. “We love to meet women where they’re at and get to know them on a deeper level,” Britney says. “We take a holistic approach to make sure we’re also providing other resources beyond banking services to help support their business.” 

Outside of work, Britney says she enjoys how integrated her personal relationships are with her professional life. In her downtime, she enjoys snuggles with her French Bulldog, Gertie; fun outings with her boyfriend, Steve, and spending quality time with her girlfriends in the Nashville/Franklin area. She’s active in multiple organizations, such as Heels and Handshakes, Tennessee Women Connect, and a couple of women’s co-working spaces in Franklin and Nashville. “I love being able to find spaces that bring other women together to have conversations that enrich and help each other grow,” Britney says. 

Raised by a single mother with strong matriarchs in her family, she says the women in her life have inspired and encouraged her to be the woman she is today. 

“I’m incredibly blessed to have been raised and loved by strong women. They have been such a powerful force to help me grow and provided the foundation that has fueled my passion to pay it forward to other women,” Britney says. 

When talking about Her Bank, Britney says she wants to see women winning in the game of money and financial success. “I’m no stranger to overcoming hurdles and life circumstances that created both financial challenges as well as opportunities. My story is not unique, but my financial journey and goals are, which is why we want women to know whatever financial dreams they have, we want to make them come true at Her Bank.”

“I’m incredibly blessed to have been raised and loved by strong women. They have been such a powerful force to help me grow and provided the foundation that has fueled my passion to pay it forward to other women,” Britney says.

“We love to meet women where they’re at and get to know them on a deeper level,” Britney says. ”We take a holistic approach to make sure we’re also providing other resources beyond banking services to help support their business.”

Read the entire article here.

Tennessee Highlighter Publication

Meet Britney Campbell | Founder + Co-Creator of Her Bank by Legends Bank

Article first appeared in the Tennessee Highlighter on April 23, 2024.

We had the good fortune of connecting with Britney Campbell and we’ve shared our conversation below.

Hi Britney, what’s the most difficult decision you’ve ever had to make?

Moving out of my hometown at 39 to pursue a new chapter in Nashville.

Although an hour away, it was a major shift in most every aspect of my life and created a completely new environment for me socially and professionally.

Living in one place your whole life where you built your career and relationships was comfortable, yet I became uncomfortable and felt restless; wanting something different—something that was fulfilling and more than what I was currently experiencing.

Deciding to move away from family, friends, and some of my co-workers was emotionally challenging, but I trusted my intuition enough to know it was the right decision for me.

It was a difficult, but exciting decision that landed me in Nashville months before a global pandemic, and ended up being the right combination of circumstances that propelled me into my greatest chapter yet!

Alright, so let’s move onto what keeps you busy professionally?

Day to day looks very different in my world, which is the fun part of marketing and representing your business—always something new and you’re never bored.

I’ve dedicated my banking career doing what I’m most passionate about in the space of creativity, human connection, heart-led leadership, and education.

As a marketing leader at a growing community bank, busyness is a combination of activities around strategy, ideation, collaboration, relationship building, business development, and all the other little things that keep the marketing engine running.

I love what I do because of what we represent as a bank.

We’re not just helping customers manage their money—we are supporting dreams, providing advice, and are a part of someone’s journey through various stages and milestones in their life where their financial well-being matters. We also enrich the economic strength of our business community, therefore, improving the quality of life where we live, work, and play.

Understanding the role banks play in people’s lives, I saw a unique opportunity to apply my passions and expertise to benefit women. Inspired by other women’s stories and my own personal experiences, I had the privilege of collaborating with some of the best bankers to create Her Bank, Legends Bank’s sub-brand and division for women.

While this beautiful brand has grown over the last 3 years with women across our community seeing banking being reflected in a way that feels safe, inviting, and empowering, it has also added depth to my role as a banker in the most incredibly rewarding way.

Busy for me, professionally, is just doing what I love in abundance every single day, and I couldn’t be more grateful for the opportunity to do this work and serve people in way that supports their success.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?

Fun question and it TOTALLY depends on the type of friend! Now that I’m in my 40s, I’m definitely more into a softer and sophisticated vibe, so I would highly recommend sticking to the local spots like coffee at a nearby Frothy Monkey or Honest Roasters.

For nightlife, I love the Nashville pop-up bar /rooftop experiences at some of the downtown area hotels like Fairlane or Dream Hotel. For fine dining and entertainment in a sexy atmosphere, I wouldn’t miss an evening at the Twelve Thirty Club which is also in close proximity to all the honky-tonks and popular spots on Broadway.

If you’re hanging out for a few days, we will not miss good southern food, so a trip to Loveless Cafe would probably make the itinerary as a classic Nashville staple!

And to take the adventure a little off the traditional Nashville path, I would recommend a day to explore downtown Franklin and Leiper’s Fork for some good eats, historical sites, and shopping!

In our time together, we will be supporting local women-owned businesses from shopping to food, and experiences!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?

Kathy Thomas of Collective615 in Nashville

Read the entire Nashville Highlighter article here.

Canvas Rebel Publication

HerBank founder Britney Campbell featured in a recent Q&A with Canvas Rebel publication.

Article was originally posted in the April 4, 2024 issue of Canvas Rebel:

We’re excited to introduce you to the always interesting and insightful Britney Campbell. We hope you’ll enjoy our conversation with Britney below.

Alright, Britney thanks for taking the time to share your stories and insights with us today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

I moved from my hometown at 39. It was 2019 and I had been feeling stuck and unfulfilled for a while. Overall my career was going well, I had a group of amazing friends, and by all accounts things couldn’t be better, yet deep down I felt there was more out there for me without knowing exactly what that meant.

In the Spring of that year, something very strongly called me to reach out to a close relative who is a realtor to just discuss the possibility of moving to Nashville — a neighboring city to my hometown. He was beyond elated, as he had seen this vision for me for many years and been waiting for me to finally go for it.

It took a couple of months to talk to my family and friends because honestly there was the doubt I wouldn’t go through with it, so saying it out loud to those I care for the most made it real. Now I was accountable for taking this leap.

During the summer my journey to find the new place I would call home began. My cousin and realtor looked at many Nashville area neighborhoods until we found the perfect spot west of downtown. It was (still is) quickly growing with all the amenities, not too youthful, not too stagnant—the ideal kind of activity and energy for a single gal on the brink of turning 40.

That August I closed on my perfect little place and was moving by Labor Day weekend with my perfect little dog, Gertie!

Just as I was settling in, learning my neighborhood, and getting through my first holiday season in my new home, I was about as happy and excited for this chapter as I was for the opportunities that would come.

The new year 2020 was quietly celebrated and soon after the news of a pandemic was hitting every media outlet. I had just found community in a women’s co-working space on my neighborhood called Collective615 and signed for my membership the day the world shut down for quarantine.

In a time of such uncertainty, I leaned into this community hard! I hadn’t spent a lot of time building new relationships, so I didn’t really know many people, especially women. But I did know this group would be the ones to provide the support I needed when in-person connection was limited or restricted.

Kathy, the owner of Collective615, was quick to pull her small membership (she had literally just opened her space before the pandemic) to action by tapping us as resources to provide educational content and create connections. It was a brilliant move to allow us to build a network of women business owners and professional partners, who as a bonus also became incredibly close friends in the process.

This network and time spent engaged with these women became the inspiration and catalyst for a brand that would launch a year later called Her Bank.

At the time, I had 20 years of banking experience with Legends Bank, a local community bank in middle Tennessee. I worked with other women who also had a wealth of knowledge and banking expertise. These trusted, long-time co-workers would become the co-creators of Her Bank by Legends Bank and through a very fun, strategic, and purposeful process, we launched the brand in May of 2021 to a room full of people in one of the first large public events post-pandemic.

Since the brand launch, it has been a thrilling ride. It re-launched me personally and professionally, catapulting me into places I’d never dreamed. Podcasts, publications, speaking and leading workshops, and meeting so many incredible people along the way.

The version of myself two years prior could have never imagined a global pandemic to a banking brand for women being launched in that timeframe—but she’d be proud!

She’d be proud of the courage it took to move from the hometown she’d built her life and career in, and for making the decision to choose more for herself.

She’d be proud for the risk taken against fear and doubts to see what was on the other side. For not accepting failure as an option, but being open to the possibility that better was waiting for her along and all she had to do was choose and believe in herself.

It’s now 2024, and I’m still someone who faces fear, insecurities, and imposter syndrome despite the success of Her Bank and my own personal growth in this chapter. However, I’m still also tenacious and bold enough to trust the process of leaning in and moving forward to see what awesome opportunity is waiting for me on the other side.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My passion is inspiring change through intention and connection. I love people and I want my impact to be making the world a better place for women and future generations while having lots of fun in the process.

I am the senior vp of marketing and public relations for Legends Bank and the co-founder of Her Bank, a brand designed for women by women to provide a better banking experience.

I started at Legends Bank as a freshman in college and worked my way up through various roles as a teller, personal banker and in loan administration before landing my dream job of in marketing. It was what I majored in and allowed me to use my education creativity and love for people to build my career and serve the bank at the highest levels.

My banking experience and aspiration to see women have more access to financial resources inspired the concept for Her Bank and with our team of incredible bankHers, our mission is to support women on their journeys to improve their financial well-being.

We offer traditional banking services with a personalized and tailored approach because as women, we understand the complexities of the financial landscape and want to make conversations and decisions around money easier, so that more women can live their lives on their own terms with more confidence and financial security.

I am proud to work along side some of the most talented, compassionate, and knowledgeable bankers. I get the unique perspective of seeing both sides of the customer relationship and journey, which I love. Many of our customers are our friends and being able to walk in lockstep with them through their lives and in business is incredibly special to us.

We value our relationships and it’s important that our customers and future customers know that supporting local businesses and organizations is a love language between us and our community! The Her Bank community is a growing group of women dedicated to our collective success by being resources and a thriving network of connections to build meaningful relationships that support you and your business.

What do you think helped you build your reputation within your market?

I had a really strong network in my hometown of Clarksville which isn’t too far from Nashville where I live now. My career had been built on relationship building and being a connector for others, which I’m really passionate about. I have a solid reputation in my community having served in leadership roles on many boards and committees for various organizations and local events over the past 20 years.

That translated well when I moved as one of my first goals was to find community and like-minded/hearted people I could connect with and foster those relationships organically and as soon as possible.

My love for connecting with people combined with nurturing relationships being part of my role at the bank has created opportunities for me to engage people in a way I may not otherwise.

My love for community drives me to foster connections in an authentic and intentional way, but that can only go so far.

People have to trust and feel you are a reliable partner who values integrity in your work and these have to be reciprocal in order for the relationship to thrive.

I believe all of this has served me well in building a reliable reputation within my community in the greater Nashville area and beyond.

Have any books or other resources had a big impact on you?

I’m a big fan of podcasts because you can find almost any subject or expert and dive in without a lot of time commitment.

When I do “read” it’s typically an audiobook and these are some of the top books that I’ve come back to over the years!

• Dare to Lead by Brene Brown
• Professional Troublemaker by Luvvie Ajayi Jones
• The Big Leap by Gay Hendricks
• Super Attractor by Gabrielle Bernstein

The entire article can be read here.

Britney Campbell Featured on InspiHER’d Podcast

InspirHER’d: The Revolutionary Impact of HerBank with Britney Campbell

From this InspirHER’d Podcast episode description on Apple Music:

‘Wake up to the latest episode of “InspiHER’d,” where we celebrate female empowerment and venture into meaningful, grown-up girl talk. This invigorating episode features your favorite co-hosts Stacey and Samantha, accompanied by the inspirational Britney Campbell, a trailblazer in the finance industry aiming to bridge the common confidence gap women face regarding financial literacy.

Britney is the mastermind behind HerBank by Legends Bank, an ingenious initiative designed to address financial concerns of women, considering the historic challenges they have faced. In this episode, we delve into Britney’s riveting journey, the genesis of HerBank, and its empowering impact on women’s financial wellbeing amid the global economic unrest.

As the power of women’s wealth comes to the forefront, Britney discusses the replication of HerBank’s successful model within other community banks nationwide, paving the way for a more inclusive, financially aware future for all women. We culminate our enlightening conversation with discussions on the common hurdles women confront in understanding their financial status and how HerBank is working towards mitigating this knowledge disparity.

Through this empowering voyage with Britney Campbell, we broach the importance of financial independence and its significance in fostering mental well-being. Hear us talk about normalizing financial discussions, bringing about financial solidarity among women and emphasizing the eradication of shame and embarrassment associated with financial constraints.

Let’s change the narrative around women and money, support environments where women can educate themselves, make informed decisions and seize control of their financial future. Tune in to our candid conversation and step towards bolstering your financial literacy today!’

Listen to the episode on Apple Music here. Visit the InspiHER’d podcast website here.


Her Bank is a brand of Legends Bank. Legends Bank is Member FDIC and Equal Housing Lender. All products and services are provided through Legends Bank. For more information, visit